Is Cold Brew the Same as Iced Coffee?
Although both drinks are served cold, that’s really the biggest similarity. Iced coffee is simply hot-brewed coffee poured over ice. You’re basically just getting watered-down, diluted coffee, which isn’t fun for anyone.
Why would you want to pay more money for less coffee?! You don’t.
Cold brew is actually brewed in a completely different way than hot-brewed coffee. Think more like a French Press – ground coffee is steeped in cold, filtered water for a period of time. You actually brew more coffee beans when it’s cold, than traditional brewing methods. And who DOESN’T want MORE COFFEE?!
Once the coffee is finished steeping in the cold water, and we do some other stuff with science, the end product is a strong concentrate that can be mixed with less water to give you that great coffee taste we all know and love.
None of that watery garbage.